Loyalty Facts and Statistics
- Consumer spending is 6% higher for companies that offer loyalty card programs Increase average purchase and visit frequency by over 25%
- Customers spend over $80 Billion on gift cards a year
- 75% of customers spend 60% more than the value of the gift card
- Gift and loyalty can be on one card
- Gift cards hold value for returns or refunds instead of issuing cash back
- Track purchase behavior for marketing purposes
