Gift Card Facts and Statistics
- The U.S. Gift Card market is worth $35.3 Billion and is expected to exceed $47 Billion by 2013
- 51% of consumers who receive gift cards spend more than the card's initial value National Retail Federation (NRF)
- 53% of consumers want a gift card as a holiday gift Forrester Research
- Gift cards make up 31.3% of graduation presents National Retail Federation (NRF)
- Birthdays are the #1 occasion for gift cards
- Gift cards make up 31.3% of graduation presents
- 91% of customers specifically go to a store to purchase a gift card
- The gift card industry has grown to be a $5.5 billion industry and will surpass $10 billion by 2014 MarketResearch.com ("Packaged Facts" report 2010
- Switching from paper certificates to plastic cards can result in 200% growth in related sales because they are more visible and widely publicized everywhere
